BuildQuill
Lessons 3 / 6Technical SEO Basics8 min
Lesson 3 of 68 minTechnical SEO Basics

Schema Markup Basics

Schema is structured data that describes a page, article, FAQ, product, tool, or organization.

Core concepts

  • Schema helps machines understand content.
  • JSON-LD is common.
  • Use schema that matches visible content.
  • Do not mark up fake content.

Example

{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": []
}

Practice

Choose whether a page should use Article, FAQPage, WebApplication, or Organization schema.

Schema Markup Generator

Checklist

  • Match schema to real content.
  • Use JSON-LD.
  • Validate markup.
  • Avoid misleading structured data.

Quiz

What should schema describe?

Playground

SERP preview

https://buildquill.com/tools/json-formatter

Free JSON Formatter and Validator

Format, validate, and debug JSON in your browser with a fast private tool from BuildQuill.